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Friday, June 19, 2009

I Walk Because Program Gives Consumers a Voice

PR Newswire

- Provide Rich Social Media Experience For WalkMS Participants -

NEW YORK, June 18 /PRNewswire/ -- Reinforcing its commitment to those who support friends, family, and other people living with multiple sclerosis, Saatchi & Saatchi Wellness partnered with Acorda Therapeutics to relaunch the online component of the "I Walk Because" program. The site delivers a personalized user experience through the use of enhanced social media applications.

The site, www.iwalkbecause.org, relaunched to coincide with the 2009 season of the National Multiple Sclerosis Society's WalkMS program, is the online extension of Acorda's presence at 30 of the largest Walks around the country. Saatchi & Saatchi Wellness partnered with Studio PMG, a California-based multimedia company, to incorporate cutting edge technology into the build and execution of the site.

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