** Stu's Views & M.S. News **: iPhone Application with Personalized Tools to Assist People on Betaseron® (interferon beta-1b) in Managing Their Multiple Sclerosis Treatment

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Thursday, June 3, 2010

iPhone Application with Personalized Tools to Assist People on Betaseron® (interferon beta-1b) in Managing Their Multiple Sclerosis Treatment

Press Release Source: Bayer HealthCare Pharmaceuticals On Thursday June 3, 2010, 8:00 am EDT

SAN ANTONIO, June 3 /PRNewswire/ -- Bayer HealthCare Pharmaceuticals today launched a new tool using a technology that many people with multiple sclerosis (MS) already have in their pockets or purses – their iPhone. The new iPhone application, myBETAapp™, provides tools that are customized for Betaseron® (interferon beta-1b) patients, making it the first application developed for use with a specific MS medication.

myBETAapp is the newest offering in Bayer's comprehensive patient support program, BETAPLUS®. The application provides patients with injection reminders, injection site rotation assistance and injection history. Through the Internet, myBETAapp also gives patients access to the BETAPLUS Web page on Betaseron.com, including links to educational tools, peer support and contacts listed on the site. With active phone service, patients enrolled in the BETAPLUS program can dial directly to speak to BETA Nurses, who are specially trained in MS.

According to Sally Jewell, Director, BETAPLUS/BETA Nurse Programs, "For many years, the assistance provided to Betaseron patients through BETAPLUS, including personalized nursing care, has been instrumental in helping patients stay committed to their treatment. This newest addition allows patients to carry that support with them in their iPhone/iPod touch wherever they go, whether that's at home, at work or on vacation."

Starting today, Betaseron patients will have free, Click to continue

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