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Laura Kolaczkowski - January 2017
When this company, who I remember talking with at DIA 2016 because they were a rather large and loud exhibitor, was called out on Twitter for this graphic, the immediate corporate response was the 'infographic was not intended for this use in this context - published without our permission." Then the next tweet contritely states 'we regret any offense it conveys and respect patients!' It appears they have removed this infographic from their website because the existing links on the corporate web not longer exist. However, it does live on in other places, and in many twitter accounts in the health care advocacy community, and raises red flags and sets off consumer alarms. I know I will be using it again and again as an example of insensitivity to the concept of patient engagement and patient centric research, as will others.
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