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Friday, October 17, 2014

Biogen Idec and Gretchen Rubin Unveil MS Blueprint (TM), a New Online Tool to Help People with MS

October 2014

PRESS RELEASE developed with guidance from MS organizations CAMBRIDGE, Mass. 

Living with a chronic condition like multiple sclerosis (MS) can be overwhelming for individuals and caregivers who have to balance the challenges of everyday life and work while juggling regular doctors’ visits and medications. To support people living with MS, Biogen Idec (NASDAQ:BIIB) has launched MS Blueprint™, a new program that encourages those impacted by MS to focus on activities that may bring joy to their lives every day. By visiting, people can set goals, create personalized MS Blueprints, and take small steps toward a more positive life. 

MS Blueprint was inspired by happiness expert Gretchen Rubin’s approach to creating a more contented life, which she details in her New York Times best-selling book, The Happiness Project. As program ambassador, Gretchen is sharing her own tips and advice for getting the most enjoyment out of each day, and hopes to motivate those impacted by MS to address their challenging circumstances, focus on what makes them happy, and live in the present. 

“Much like my happiness project has allowed me to focus on the positive and bring more joy to my life, the MS Blueprint program is designed to do the same for the MS community,” said Gretchen Rubin. “I believe every small step—including the activities achieved through MS Blueprint—is a victory toward living a more enjoyable life. When you feel every day reflects how you want your life to be, that’s when you’re truly happiest.” 

Click here to continue reading and learn more about MS Blueprint - 

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