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Monday, February 29, 2016

AWESOME!!!! Biogen’s ‘1MSg Campaign’ Encourages MS Patients to Better Manage Their Disease, Engage with Specialists

1MSg = One Message

Biogen is launching an initiative developed with the assistance of clinical experts — the 1MSg campaign — to educate and encourage multiple sclerosis (MS) patients to make disease management decisions that are well-informed and based on the latest scientific research.
The campaign’s motto is “Take control, known your choices,” and one of its main objectives is to highlight the benefits of regular and quality medical supervision by MS specialists. The campaign’s website includes educational materials, which will also be distributed in general practitioner (GP) offices and MS centers around the U.K., and videos from leading MS specialists.
This proactive campaign is a response to a survey, conducted by Opinion Health on behalf of Biogen, that asked 100 neurologists and nurses about MS patients’ behavior and disease management habits. Results found that a full 93 percent of MS health professionals believe too few patients are taking advantage of available MS services, and missing out on access to new medicines, symptom control, and holistic services.
The poll also revealed that 97 percent believe that some patients could benefit from reconsidering how they are managing their condition in light of the most recent developments in MS therapy and management. Moreover, according to seven in 10 specialists, people with MS are discouraged from maintaining and seeking contact with disease specialists and services because of a lack of understanding about the clinical consequences of not being proactive with their disease.
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